Head-to-head · UK

Avast vs Norton

Two brands under the same parent company, aimed at different buyers: a familiar all-rounder with a free tier, and a bundle built around extras.

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The short version

Avast and Norton are both part of Gen Digital, but they're pitched differently. Avast is best known for its free antivirus, with paid tiers adding scam protection, a VPN and clean-up tools. Norton leans into bundling — its higher tiers add a VPN, cloud backup and other tools to the antivirus. If you want to start free and upgrade only if you need to, Avast fits; if you'll use a broad bundle across several devices, Norton does.

Side-by-side

Feature	Avast	Norton
Best for	Familiar all-rounder	All-in-one bundle seekers
Signature angle	Recognised brand, broad suite	Bundled VPN + cloud backup
Platforms	Windows, macOS, Android, iOS	Windows, macOS, Android, iOS
Core antivirus	Yes	Yes
Bundled extras (UK)	Scam text and call blocking in Premium Security; VPN in Ultimate	VPN and password manager in every 360 plan; UK identity tools in Advanced
Skip it if	You dislike upsell prompts	You won't use the extras
Price in pounds (GBP)	See official site	See official site
Renewal price	See official site	See official site

Avast

Best for: Familiar all-rounder
Signature angle: Recognised brand, broad suite
Platforms: Windows, macOS, Android, iOS
Core antivirus: Yes
Bundled extras (UK): Scam text and call blocking in Premium Security; VPN in Ultimate
Skip it if: You dislike upsell prompts
Price in pounds (GBP): See official site
Renewal price: See official site

Norton

Best for: All-in-one bundle seekers
Signature angle: Bundled VPN + cloud backup
Platforms: Windows, macOS, Android, iOS
Core antivirus: Yes
Bundled extras (UK): VPN and password manager in every 360 plan; UK identity tools in Advanced
Skip it if: You won't use the extras
Price in pounds (GBP): See official site
Renewal price: See official site

How to choose between them

Decide whether free is enough. For one well-maintained PC, Avast's free tier — or Windows' built-in protection — may cover you. Pay only for extras you'll use.
Count the extras you'd really use. Norton's value is the bundle. If you won't use the VPN or backup, you're paying for them anyway.
Mind the upgrade prompts and privacy settings. Avast's lower tiers show upgrade prompts, and its 2024 US FTC order is worth knowing about — our Avast review covers it.
Compare renewal prices. Both discount the first term; the renewal is the real ongoing cost.
Know what's different in the UK. Avast — Scam SMS and call blocking in Premium Security. Norton — No LifeLock plans; UK credit report via TransUnion in Advanced.

Want the detail? Read the full Avast review and Norton review, or see how all five suites line up in our UK picks.

Who should pick which

Frequently asked questions

Avast or Norton — which is better?

It depends on what you want to pay for. Avast suits people who want a familiar all-rounder and may start on the free tier; Norton suits people who'll use a broad bundle with extras like a VPN and cloud backup.

Are Avast and Norton the same company?

Both brands belong to Gen Digital, but they're separate products with different apps, tiers and positioning.

Is Avast safe compared with Norton?

Both are legitimate, long-established security software. Avast was subject to a 2024 US FTC order over the past sale of browsing data by its subsidiary Jumpshot, so it's worth reviewing its privacy settings after installing.